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UFC Enters the Chinese Market in November

UFC Announces China Debut in November With UFC on FUEL 6
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After years of speculation, the UFC will make its long-awaited Chinese debut on November 10, 2012 with UFC on FUEL 6, promotion officials announced on Tuesday’s episode of UFC Tonight.

The international event is slated to be held in Macau, a special administrative region of China located on the country’s eastern shore, at the 15,000 seat CotaiArena inside the Venetian Macao-Resort-Hotel. The $2.4 billion hotel opened in 2007 and is currently the largest casino in the world.

“Breaking into a market with a population of over 1.3 billion is both a testament to the growth of our sport and a long-term challenge we are excited to undertake,” UFC Chairman and CEO Lorenzo Fertitta stated. “This is just the first of many world-class fights we plan to hold over the coming years in China, one of the birthplaces of martial arts.”

This is huge news for the UFC, who earlier this year, didn't believe a trip to China was in the cards until 2013 at the earliest. The promotion has slowly built a following in the country through television specials and online broadcasts and will now test the market with a live event in Macau, which hosted Chinese-based Legend Fighting Championship in recent years. It'll be exciting to watch.

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