Photo by Esther Lin/EliteXC.
The overnight ratings are in from EliteXC’s “Unfinished Business” show on CBS last night and the numbers aren’t very eye-popping to say the least. Those who predicted that the show wouldn’t do even close to as well as it did during EliteXC’s network televsion debut earlier this year were correct. It looks like MMA over-saturation and a lack of advertising might have done this card in from the start.
EliteXC Saturday Night Fights without any buzz surrounding Kimbo Slice performed much worse without Kimbo than it did with him. That airing back on May 31, 2008 scored 4.3 million viewers and a 1.9/6 among 18-49 year olds and since the Kimbo Slice bout for that airing aired past primetime (11p) the most viewed portion wasn’t included. But lacking any Kimbo anticipation, last night’s fights pulled a mere 2.62 million and a 1.0/3 from 9pm-11pm.
Bryan Alvarez also reports that as of right now, the show did a 1.9 rating overnight. However the number should bump to 2.0 after the rest of the numbers come in. While the numbers aren’t completely terrible for a Saturday night, CBS likely isn’t pleased that MMA, which is supposed to be America’s hottest growing sport, isn’t exactly delivering for them.