The Boston Herald is reporting that the UFC may actually be on ESPN a lot sooner than we think. UFC President Dana White informed the newspaper that he will be traveling to the network headquarters to participate in a series of meetings regarding the possibility of putting UFC programming on ESPN in the near future.
“All the top meetings over there are about the UFC, said White. When they start talking about this stuff on ‘SportsCenter,’ that’s really going to help us. That’s going to help us get to the next level.”
Even though the UFC and the sport of mixed martial arts is exploding faster than ever before, White still isn’t satisifed with his product’s place in pop culture…
“That’s the beauty of the business,” White said. “We’re the biggest thing on pay per view. We’re bigger than boxing. We’re bigger than WWE. But we’re so fucking far from mainstream. Mainstream is Shaquille O’Neal. If Shaq is walking down the street, everyone knows who he is.
The weird thing about this is Chuck Liddell is one of the biggest superstars in other places. We went to Ibiza, Spain, and he’s getting mobbed there. We couldn’t go anywhere. He goes to New York and people are all over him. I mean, it’s tough to miss a guy with a Mohawk and Chinese writing on his head. They might recognize him, but they don’t immediately know the UFC.”