Sun Announces New Division - Underground Cage Fighting

DALLAS, TX—(MARKET WIRE) – July 9th 2007 – SUN Sports & Entertainment Inc., (Pink Sheets: SSPE) announced today that the Company is launching a new division called “UNDERGROUND Cage Fighting ™” designed for Casinos, Arenas and regional markets interested in showcasing this new sport and the new breed of fighters across in the Country.
The UNDERGROUND Events are produced exclusively by SUN and offer a full turnkey Mobile Production that starts at $100,000 (based on fight card). The specialized model could allow SUN the ability to produce up to one Event per week on a national basis across America. The Company has received dozen’s of inquires for its UNDERGROUND Events and has already signed two contracts to produce an Event in August 2007 and another Event in November 2007.
SUN President J. Buckeye Epstein, stated, “Our UNDERGROUND brand is completely different than our ‘Art of War’ Series that is created for large arenas and world-wide audiences. The UNDERGROUND program is a raw more aggressive program specifically created to allow the venue owners the opportunity to offer Mixed Martial Arts (MMA) Sport in small regional markets. The growth of MMA and the demand for more of this type of live entertainment should prove to be a very successful financial model for SUN.” Epstein added, “We feel there is a huge market opportunity in the 1000 - 5000 seat venues to bring a professional show to their facility and have subsequently created a very unique marketing and production plan specifically for this.” 
The Company will unveil its first multi city tour in a series of Events in Texas as early as September 2007 and will begin producing a national program thereafter. Epstein says ‘This program will allow the new generation of young fighters to build a track record and get exposure before they are considered to be associated with the Men’s National MMA Team. It’s our plan promote many of these UNDERGROUND events which provides the estimated 300 million fans (source: Guy Adams a Reporter with Independent News & Media) around the globe a chance to witness live or on Pay Per View the energy of what happens when two skilled athletes mixed martial arts are placed in a 24 foot steel cage!

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