St. Pierre Signs Sponsorship Deal With Under Armour

Georges St. Pierre. Photo property of the Ultimate Fighting Championship.

It has been announced that UFC welterweight champion Georges “Rush” St. Pierre has signed a multi-year sponsorship deal with Under Armour.

According to, St. Pierre, a native of St. Isidore, Quebec, will become the face of Under Armour’s BockerJock and BoxerBrief Underwear line this Spring, and will be featured in a multi-platform advertising campaign for its ColdGear and Recharge post-workout suit.

This marks the second major sponsorship St. Pierre has secured over the past year. Earlier this year, St. Pierre signed a deal with Gatorade and was featured in their “G” campaign commercials and print ads in Rolling Stone and others.

St. Pierre is currently rehabbing a groin injury he suffered in his successful title defense over Thiago “Pitbull” Alves at UFC 100 in July. St. Pierre is expected to return in February or March against the winner of Dan Hardy vs. Mike Swick.


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