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Report: “UFC Primetime” Draws Over 1.4 Million Viewers for Spike

Jan 15, 2009 5:38 PM John Chandler

The UFC hyped up their new “Primetime” show, which is chronicling the preparation Georges St. Pierre and B.J. Penn are going through for their UFC welterweight title showdown at UFC 94 in two weeks, as their best “countdown-type” show yet.

Apparently the viewers agree according to MMA Payout:

MMAPayout.com has learned that the premiere of UFC Primetime last night on Spike drew a combined total of 1,494,000 viewers in 10PM EST time slot. The 10PM debut drew 880,000 viewers with 614,000 viewers for the replay that followed immediately at 10:30PM.

For some perspective, the highest rated Countdown special of last year drew 782,000 viewers for its debut.

Last night’s show was very well done for being edited the day of it airing. I didn’t necessarily agree with Dana White’s concern over B.J. Penn’s decision to take five days off from training in order to peak on January 31 (it seemed like forced drama to me), but it didn’t take away from the show, which was as a whole, was great.

General • Media • Spike TV • UFC

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1. trey_trey
Jan 15, 2009 10:20 PM

i disagree. we were disappointed with the overhyped product. the number of viewers only represents the amount of hype preceding the telecast. ALL of my friends that viewed said that it was too short, had very little actual content and included an obvious effort by white to create some drama about bj’s training!

2. John Chandler
from Philadelphia, PA
Jan 16, 2009 1:57 AM

I agree that it was too short. If I didn’t end up checking TV Guide before watching the show, I would have came into it thinking that it was an hour long. However for the half hour the UFC had to produce the show, I thought they put together a very nice opening program.

It was a good introduction of both fighters. I think the next two episodes will go a bit more into detail in terms of overall content. The UFC’s goal at the end of this whole thing is to have fans picking sides in terms of rooting for GSP or rooting for BJ. So far it’s working in my opinion.

3. Olyhighgerl2007
from Olympia, WA
Jan 16, 2009 4:57 AM

I would have to agree I thought that it was too short! But it looks like they didn’t have all that much time to put it together so for what little time they had to put it together it was a good show! I found it actually quite entertaining that Dana White called BJ and BJ ignored him so Dana had to call someone in BJ’s camp which if I remember right it was his dad!

4. AdaMBomB
Jan 16, 2009 9:50 AM

Wow Not even the fight and 1.4 mil!

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