MMA may have finally become mainstream.
According to a report from the Sports Business Journal, the Ultimate Fighting Championship has agreed to a multi-year deal with FOX, which will have the sport's biggest promotion holding events on network television starting next year.
The deal was reportedly a seven-to-eight year agreement worth about $90 million per year. The UFC would likely hold up to four events per year on FOX, while shows like "The Ultimate Fighter", "UFC Unleashed" and other "Fight Night" style events that have aired on Spike and Versus would be transferred over to FX.
Fuel TV, which is also owned by FOX, may also end up carrying some UFC programming. However, the channel will not be re-organized as an all-UFC network that the organization was rumored to be attempting to do with another lesser-known cable channel in G4.
The UFC was said to be in talks with a handful of networks over a new television deal for 2012, as their current pact with Spike runs out at year's end. ESPN and Comcast/NBC were among the potential suitors.
Both FOX and UFC officials have apparently declined comment. Messages left for both parties by MMA on Tap have not yet been returned.
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