The UFC will appeal to the locals when Georges St. Pierre takes on Matt Serra for the welterweight title in April, when the UFC goes to Montreal, the organization’s first visit to Canada according to Mike Chiappetta of NBCSports.com.
GSP was TKO’d by Serra this past April to win the welterweight championship.
The Montreal Canadiens are currently in a playoff position, but there’s still half of the NHL season left. If the Habs do make the playoffs, the entire city will most likely be in a frenzy, and having GSP on the card should ensure there’s a good turnout for the event and decent media coverage.
Hat tip to Cage Potato.