Not the Best of Days for EliteXC

Gary Shaw. Photo by Esther Lin/ProElite.

Things haven’t been going that well lately for EliteXC. After a predicted ratings bomb for their latest show on CBS this past weekend became a reality, the UFC and Spike TV, which ran a replay of UFC 84: Ill Will on Saturday night to counter-program the event, have decided to rub their success in a key demographic in EliteXC’s face through a press release sent out to the media earlier today.

As you can see, they didn’t hesitate to essentially pants EliteXC in front of everyone at the mall: (Yeah, that happened to me before, so what?)

Need proof the UFC is the preeminent mixed martial arts brand in the world? On Saturday, July 26, more men 18-34 watched a repeat…a repeat…of a UFC event on Spike TV than a LIVE telecast of a Pro EliteXC championship card on CBS. Despite being available in over 17 million


less (you can pay me for my editing skills later Dana) homes, Spike TV drew 27% more Men 18-34 for a re-broadcast of “UFC 84: Penn vs. Sherk” from (9:00-12:00am ET/PT) than CBS’s live show (9:00-11:00pm). Spike TV’s telecast tallied 433,000 Men 18-34 to CBS’s 341,000.

Oh snap! Talk about a press release with an attitude. Guess what? It gets even better:

Reminiscent of the XFL’s rating collapse years ago, the CBS telecast was 69% lower in Men 18-34 and 57% lower with Men 18-49 than its initial broadcast on CBS in May featuring the “He Hate Me” of MMA, Kimbo Slice.

Uh oh! Comparing EliteXC to the XFL? That’s harsh man. Even worse was the dig at Slice though. You could score one for the cable guys or you could just do the math and make fun of the UFC and Spike, realizing that sending out this release doesn’t make much sense, considering they really didn’t beat EliteXC in terms of ratings, kinda. That and Spike and CBS are both owned by Viacom.

While EliteXC has yet to respond to the release, they did announce something else today in the form of the respective resignations of Gary Shaw and Doug DeLuca via a filing with the SEC that our friend Sam found.

While they did indeed step down from their positions, they will still be involved with the company as consultants. Shaw’s demise with ProElite was rumored for a while now. DeLuca temporarily became the public face of the promotion while Shaw went back to concentrating on boxing but it seemed that Jeremy Lappen at taken over for DeLuca in recent weeks. In any event, DeLuca will be replaced as Chairman and CEO by Charles Champion, a former online betting website creator.


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