Mickey’s Brewing Co. has announced that they signed a deal with the UFC to become their official beer sponsor. The deal will include pay-per-view and ufc.tv exposure.
Highlights of the deal include:
- Mickey’s branding of UFC Octagon(TM) floor and bumpers during pay-per-view events.
- Exclusive category rights to use UFC marks on packaging, on premise and point of sale.
- Access to fighter name and likeness, and appearances at promotional events and parties.
- Mickey’s signage featured during select live national television broadcasts on Spike TV.