The International Fighting Championship, LLC (IFC), along with hip hop icon and movie star Ice Cube and the legendary DJ Pooh have launched the first 24/7 Mixed Martial Arts (MMA) channel, My MMA Network, an IFC brand. My MMA Network will be the exclusive MMA channel on Ice Cube’s new Internet Television Network, UVNTV.com (U View Network Television). UVNTV currently hosts about 12 channels while in beta mode, including channels for Snoop Dogg called Snoopadelic and P Diddy with Diddy TV.
The IFC expects My MMA Network to take MMA to a whole new level of sports and entertainment. As the only 24/7 network out there today, IFC can control and market the content in any fashion and give MMA fans an all access pass to anything MMA related. “We are truly fortunate to be the exclusive Mixed Martial Arts channel on UVNTV. My MMA Network will blur the lines between sports and entertainment and with Ice Cube and Pooh, we have two of the best in the business on our side,” stated IFC President, Rico White.
“My MMA Network and UVNTV will not only serve as a platform for the IFC to market and broadcast their events, but allow for all MMA promoters, fighters and advertisers to showcase who they are to a worldwide audience. My MMA Network, like traditional TV, will have set programs, pay per view and On-Demand access right at your finger tips,” commented IFC CIO, Jeff Zimmerman.
“The IFC and My MMA Network was a perfect complement to what UVNTV is all about,” stated co-founder DJ Pooh. “We, as entertainers, understand the cross appeal of sports and entertainment and we know that MMA is the hottest thing out there today.” “This will give our viewers the best of both of worlds,” added Pooh.
“My MMA Network brought the passion we were looking for in a channel for our network,” stated co-founder, Ice Cube. “Pooh and the guys wanted to create a platform for entrepreneurs to follow their dream, just as we did. We believe My MMA Network is on to something big here and we look forward to helping them get there,” continued Cube.
International Fighting Championship, LLC (IFC) will promote fights around the country in 2008 and will use UVNTV.com to promote their family of brands such as My MMA Network. Look for more announcements as My MMA Network adds programming and content to their channel.