HBO Exec Says No More Than Five Percent Overlap Between Boxing and MMA Audiences

“We’ve done a lot of research at HBO talking to all of our pay-per-view distributors and we haven’t found more than 5% overlap in the audiences. They’re two different businesses that co-exist. Sports that are thriving on our sport of boxing whether it’s on HBO or HBO pay-per-view, it has been growing significantly over the last 3 or 4 years and there is surprisingly little overlap between the consumer base.”

—HBO Senior VP of Sports Operations and Pay-Per-View Mark Taffet



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