Georges St. Pierre. Photo property of the Ultimate Fighting Championship.
It looks like signing a deal with the Creative Arts Agency last year is starting to reap the benefits for Georges St. Pierre. He’s now one of the new faces of Gatorade:
Joining a list of athletes like Michael Jordan, Tiger Woods, Derek Jeter, Peyton Manning and many, many more, Georges St. Pierre, has signed on to be a major part of Gatorade’s latest campaign as one of the faces of their “G” marketing onslaught.
The Gatorade “G” campaign launched in the U.S. during the Super Bowl in January with many top flight athletes representing the brand. Now the company will move north of the border with a group of Canadian athletes to represent the brand. Along with other top Canadians such as Gordie Howe, Cassie Campbell, Ray Zahab, Chantal Petitclerc, and Bradd Arseneau, St. Pierre will serve as one of the leaders to help push Gatorade in the newly branded market.
“Just like in the U.S., the Canadian Gatorade brand is recognizing some of our nation’s most influential and inspiring athletes,” said Dale Hooper, vice president of marketing for Gatorade in Canada. “These athletes represent Canada’s best while also serving as motivation to any Canadian who sweats, whether they’re in it to win, for the fun of it, or for better health.”
The details describe the deal as being Canada-based only, but it could easily have St. Pierre move into U.S. markets as well as other locations around the world. This is easily one of, if not the biggest, sponsorships that a fighter has gotten in the history of MMA.
GSP being mentioned along with the likes of Tiger Woods and Michael Jordan? This is huuuuuuuge.
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