Kid Yamamoto. Photo courtesy of Fighting and Entertainment Group
It was no secret that Fighting and Entertainment Group needed spectacular television ratings in order to keep their DREAM product up and running prior to yesterday’s DREAM.9 event over in Japan. It’s likely the reason why the “Super Hulk” tournament was put together at the last minute and also why Tuesday’s fight card was so stacked to from the beginning.
FEG officials can now pat themselves on the back for their efforts as it looks like the numbers are in, and they’re pretty good:
Ratings are in for last night’s prime time TBS presentation of Fighting and Entertainment Group’s DREAM.9, and although the show ended with some controversy, it seems to have been a modest success with viewers nonetheless.
DREAM event producer Keiichi Sasahara (right) told Kamipro that the show pulled an average 16.2% rating with a high of 19.1% during the Joe Warren-“Kid” Yamamoto bout. These numbers alone are nothing jaw-dropping, but are certainly marked improvements over the numbers for the last prime time-televised DREAM event - September 2008’s DREAM.6 - which pulled a 9% average rating with a high quarter-hour of 13.4% during Yoshihiro Akiyama’s match. Before DREAM.9, Sasahara stated that the promotion’s goal was a 15% average.
DREAM.9 received a boost in viewers courtesy of a lead-in of WBC flyweight champion Daisuke Naito defending his title on TBS. Still, it’s a good sign for DREAM, which has had continual trouble trapping in viewers since its inception last year.
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