From Editor B on Flickr.
The Ultimate Fighting Championship and Anheuser-Busch today came to terms on a three-year deal with that will make Bud Light the new, exclusive beer sponsor for the organization.
“Landing Anheuser-Busch and Bud Light is huge for us, our fighters and especially our fans,” said UFC President Dana White in a press release sent out this afternoon. “We’ve got the number one selling beer in the world and one of the top marketers in all of sports as our sponsor. If our TV ratings, pay-per-view buys and venue sell-outs weren’t enough, this definitely cements UFC as a major player in sports business.”
Beginning with UFC 84: Ill Will on May 24th, the Bud Light logo will be prominently featured inside and outside of the cage, at press conference, and at weigh-in events. Bud Light will also serve as the main sponsor of at least two UFC pay-per-view events and four UFC Fight Nights.
“UFC has developed a huge following in recent years and is wildly popular with the 21-34 year old fans we want to reach,” said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. “The number of people attending live events, buying the pay-per-views and talking about UFC around the water cooler continues to grow. It’s just a great place for us to be.”
Additionally, Bud Light will also become the official beer of World Extreme Cagefighting, the sister organization of the UFC starting in June.
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