Affliction’s PPV Buys May Surprise Some

Snapshot courtesy of

Those who claimed that this past weekend’s MMA brand war was completely won by the veteran Ultimate Fighting Championship may want to dive a little bit deeper into the big scheme of things. Unlike it’s unsuccessful predecessors that attempted to get “big” fast with star-filled events, (WFA, Hardcore Championship Fighting, IFO) it seems that Affliction might not be going back to strictly making clothing just yet.

David took a glance yesterday at the amount of success the event generated because of Saturday night. From the near sold-out arena to the fights themselves, the majority of critics have had very little to say in terms of negativity. However in the long run, it comes down to the almighty dollar. As long as Affliction makes enough money to stay afloat, they’ll continue to put on events. (Affliction VP Tom Atencio has already discussed a planned November show)

A gigantic payroll that saw former UFC heavyweight champion Tim Sylvia walk away with nearly $1 million have caused many to doubt whether or not that would be possible. A $2 million live gate certainly helped things but production costs, advertising, and various other expenses still have to be taken care of. It looks like the promotion may be in luck. I myself predicted that they would come away with 80,000 PPV buys if they were lucky. Atencio believes it will be far more than that:

But he said the pay-per-view results, which most analysts were expecting to come in around 75,000, was well better than expected.

“I don’t have everything on that yet, but for the people who felt this was going to be a total flop in that regard, I have news for them,” Atencio said. “It’s already done a lot better than what I’ve heard people speculating. I’m not going to release the (official) number, but it’s already well beyond what people have been saying. Well beyond.”

Atencio would only say the final number “definitely” would be beyond 100,000.

Oh snap! While the final number should be nowhere near the 400,000 average buys the UFC draws every month, it’s still a victory for Affliction as no other major MMA promotion besides the UFC has ever cracked the 100k mark, or even came close for that matter. The bottom line from last weekend is simple: MMA > UFC.


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