Photo courtesy of Affliction Entertainment.
Affliction Entertainment and Michael Waltrip Racing on Friday unveiled Affliction Entertainment’s “Day of Reckoning” #00 Toyota. The race car will be operated by veteran driver Mike Skinner, as he competes in this year’s NASCAR Sprint Cup Series Pepsi 500 at Auto Club Speedway.
Affliction Entertainment is the first mixed martial arts organization to sponsor a car in NASCAR. Fully wrapped in Affliction Entertainment’s “Day of Reckoning” graphics promoting the upcoming Oct. 11 MMA Pay-Per-View event from Las Vegas, the car driven by Skinner will compete in Sunday’s 250-lap event set to start at 5 p.m. Pacific on Sunday, Aug. 31 from Auto Club Speedway in San Bernardino County, Calif. and will be shown on ABC TV via ESPN-ABC Sports.
“Affliction is proud to make racing history as the first MMA organization to sponsor a car in NASCAR,” said Tom Atencio, vice president of Affliction Entertainment. “NASCAR fans are huge supporters of MMA and this is a great collaboration for both sports.”
“It’s great to have Affliction Entertainment as a Michael Waltrip Racing partner,” said Michael Waltrip, driver of the #55 NAPA Auto Parts Toyota and founder of Michael Waltrip Racing. “Our partnership with Affliction and MMA allows us to connect with millions of fans in a unique way.”
In addition to Affliction’s sponsorship of the Michael Waltrip Racing #00 entry, the company will work with Auto Club Speedway to promote “Day of Reckoning” to the multitude of fans who attend the events planned at the world-famous speedway this Labor Day weekend. Utilizing the venue’s multiple promotional opportunities, Affliction and Auto Club Speedway have packaged an entertaining mixture of promotional opportunities to make the fans aware of Affliction’s upcoming event.
“We’re bringing together the excitement of NASCAR racing at Auto Club Speedway and the full contact action of Affliction Entertainment MMA Events,” said Gillian Zucker, president of Auto Club Speedway. “We’re thrilled to host the debut of Affliction in motorsports.”
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