Tom Atencio

Measuring the Success of Affliction

As a company, Affliction is already a successful clothing line.  From sales to brand power, it’s getting the job done.

Extending that brand to become a premier MMA organization is a whole other matter.

For Affliction to make the splash they wanted to they dished out big salaries to the widey-regarded top heavyweight in the world, along with other big name and former UFC champions.  A risky proposition for a newly formed organization.  Creating a bigger speedbump was the big kid on the block, the UFC, quickly putting together an event to air, for free on cable, on the same night.

Glancing at the numbers, and given the fan and media reception, it’s likely we’ll see a second event from Affliction.

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